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About Us

We are a small but motivated team from Hong Kong, passionate about minimal design. All our designs always lead to our core principle: Be More with Less. We believe simplicity is a form of beauty and elegance - more than just superficial or ordinary exterior. It highlights the beauty of shape and form and captures what’s truly essential in an uncomplicated, great-looking way.

Apart from that, watches are an integral item you carry every day. Beyond their primary use of telling time, they’re also a reflection of the wearer’s personality and style in the modern society. That’s why we focus on creating watches with a minimal design that perfectly fit all your looks.



All our watches are designed in our studio in Hong Kong. Our team always keep inspired by everything we care around us, only for one purpose - your wearing experience. It's not just how good it looks; the inside component also matters. We have developed a great partnership with some of the best manufacturers in the world. Experienced and skilled artisans carefully assemble every element of our watches. Our watches represent not only your sense of style, but it is also the soul of craftsmanship.